Search engine optimization (SEO), social media optimization (SMO), and search engine marketing (SEM) constitute a few of the major services that can be offered by a digital marketing agency. Dallas website owners and businesses can benefit significantly from the application of the services in order to achieve positive Internet marketing results, such as: gathering leads, increasing ROI, increasing conversions, and ultimately, increasing revenue and profits.
Let’s review these three powerful online marketing services.
Search Engine Optimization
SEO is a continuing process applied to a website as a whole or a landing page in particular in order to get that website or page as high as possible in search engine rankings based on specific keyword queries. Some of the tasks that search engines perform on websites include indexing, crawling, relevancy calculations, processing, and retrieving information.
The goal of an effective SEO strategy provided by a digital marketing agency is to raise a websites ranking to within the top 10 positions of Google’s search results. Of course, other search engines such as Bing and Yahoo have some relevancy, but Google is the major player.
Search Engine Marketing
SEM can involve both organic search result optimization as well as taking advantage of paid search results. Pay per click advertising involves one aspect of search engine marketing. A website can rank through natural, organic means of optimization, or, it can rank through paid search methods. Pay per click (PPC) advertising methods offered by a digital marketing agency are able to produce faster results than organic search engine optimization methods. However, once a website achieves a high ranking through organic, natural means, it can prove to be a very cost-effective and powerful means of website promotion.
Social Media Optimization
SMO is a powerful marketing method that can be provided by a digital marketing agency. Connecting social media platforms with your main website can prove to be a powerful combination in order to help rank your site high in search engine listings. The Google algorithm now takes into account social media sites such as Facebook, Twitter, and Google+ when evaluating where to rank a site in its search results.
There is more to digital marketing than SEO, SEM and SMO. However, these three services can be vital for developing and enhancing the marketing power of your businesses.