You cannot be wordy in sign design. Your very business depends on an attractive, new-looking sign that says everything in seven words or less. Too many simple mistakes are made in sign design that can easily be avoided with the right guidance and skill.
Fonts and Typeface
Subconsciously affected by fonts and typefaces, your customer will interpret that either your sign works or it doesn’t. A sign company can provide a multitude of fonts and typefaces for your business to ensure a unique, simple, and memorable design , your customers won’t soon forget.
Attract local buyers with a friendly typeface, adding a welcoming, family-owned air to a business that many clients may find attractive. However, it must be utilized in a correct way to achieve the desired effect. Legacy Signs of Texas can make sure you have chosen the appropriate font for your business, mirroring the unique style you wish to convey to others.
Avoid complicated, script styles that are harder to read, and instead opt for a professional font that projects your exact intentions in dealing with the customer. A sign company in Fort Worth, TX can give you a nice palette of different designs to make your sign not only legible, but legible from far distances.
Sign Graphics
Although perhaps tempting, adding a graphic to a sign isn’t necessary, and can either help or hinder your chances at pulling customers in. At surface value, colorful graphics can add an extra dimension and visual flair to a sign that will make it recognizable and iconic.
Adding a photo to your sign will also massively increase visual acuity within a customer’s brain. A sign company can work with you to gain a better understanding of which photo will resonate better with customers. Along with photos, simply adding a dark rectangular border can add substantially more emphasis to your sign. Click here for more details about an expert sign company in Fort Worth, TX.
