Digital signage usually refers to methods used to display multimedia content in public. Also known as dynamic signage or electronic signage, a lot of companies are starting to see the benefit these digital signs bring to their business. If you’re wondering whether to put up these signs to help you boost your own sales, here are a few things you need to know first:
Location is everything
Your outdoor digital signs, no matter how well made or how resonant they are with the audience, won’t matter. Not unless you put those signs in the right location. Digital Signage Today says places where customers wait are ideal. Heavy-traffic areas such as elevator lounges, entryways, escalators, are prime areas for these signs as well.
Clarity is also key
It’s important that the multimedia content is clear and that people can easily read the text from a good distance. So avoid using tiny font sizes. Otherwise, your customers might just give up even before they get to the good parts, losing you potential customers in the process.
Excellent lighting matters
Lighting makes a difference. It can help your customers read your signs well enough while bad lighting might require them to squint just to read the content of your digital signage. So make sure there isn’t too much light. Sunlight can reflect off the surface, making your sign difficult to read, much less see.
Position
Pay attention to the hanging height. If it’s too low or too high, you won’t be able to capture as much of your target audience’s interest as you want. Instead, put your signs at eye-level to make sure your customers see your sign first thing.
Opting for digital signage might just be the perfect way to upgrade your outdoor signs to bring in more customers to your door. Just make sure to keep these tips in mind to make the most out of your new signs.
