Why Product Packaging Matters: Four Tips

When it comes to your business, your product is only part of your presentation. Your branding, logos, even the color story you choose for your store or website all come together to create a customer experience. When your customer orders from your online store, the last thing you want them to receive in the mail is a boring, no-frills package. Similarly, if you’re running a brick-and-mortar store, you’ll want your customers to walk out with an aesthetically pleasing bag. Here are a few tips for improving your product packaging.

1. Research your options. Find plastic manufacturing companies who create custom retail merchandise bags, and carefully review their options. You should be able to choose different colors and styles and have custom graphics as an option. This is a perfect way to get your logo onto your packaging.

2. Create an experience. Unboxing videos have taken off in popularity on YouTube. The phenomenon has led to unboxing-specific app development, and unboxing videos are even popular with children. All this considered it’s easy to see the crucial role that packaging plays in creating an experience for your customers before they even have the product itself in their hands.

3. Get creative. If you’re not the artistic type, you might want to enlist the help of a designer to plan your packaging. Printers and plastic manufacturing companies should provide the resources you need for boxes and bags. If you’re shipping items to a customer, utilize some extra flair, like tissue paper or ribbons.

4. Keep it personal. If your business is small, you might have the time to include a custom note with each order. A hand-written thank you will impress customers and make them feel personally touched.

These ideas are just a starting point for further brainstorming. Don’t be afraid to “think outside the box” when it comes to your product packaging.

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    Author: Greene Connor

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